Promotional and Incentive Product Series Part 1: Introduction
Part 1: Introduction to our Promotional and Incentive Product Series
We are happy to announce the launch of our first ever multi-part series on the promotional product and incentive market. Over the course of our 33 years in business, we’ve worked closely with customers who specialize as promotional, premium incentive, and gift giveaway buyers. After working with our amazing sales people, we’ve crafted an in-depth series on must know information about the promotional and incentive market.
How is the industry changing? How businesses like Style Asia play a role in the supply chain? What will specific segments of the promotional and premium incentive marketplace look like in 2018? If you’ve ever thought about any of these questions, our series is perfect for you!
With consumers spending their money in new ways, online and on experiences, it is more important than ever to understand how promotional, premium incentive, and gift items can attract customers to your business and keep them loyal. In a 2017 study conducted by the PPAI, promotional products ranked as the most effective form of advertising to prompt action across all generations. There is simply no better way to make an impression with your customers than to give them an item they can use even after they’ve left your casino, resort, or retail experience. While the current advertising doctrine is to invest in online marketing and digital media, these forms of marketing dollars are simply effective in capturing consumers and driving them to your online presence. Marketing dollars spent on promotional and premium incentive items become manifestations of memories for the consumers throughout the lifetime of the item.
What are we going to cover?
This multi-part series is perfect for you if you’re simply looking to learn more about the promotional and premium incentive industry, or if you’re a promotional and premium incentive buyer looking to understand the supplier side of the business. Crafted by our in-house social media team alongside our in-house industry veterans, we are excited to provide never before learned insights into a more than $20.0 billion-dollar and growing industry. Subscribe to our mailing list to get this multi-part series directly in your inbox!