Smart Essentials is a brand comprising of an array of products that epitomize utility and value. The Philosophy of the brand is to beautify and simplify. The complete collection under brand Smart Essentials touches you, your life and your surroundings bringing with it unique and simple solutions to everyday situations. The assemblage of products includes premium quality make-up application accessories, lint removers, glass holders, pill organizers and many more. Created by minds inspired by simplicity and beauty, every product of the Smart Essential family is essentially smart and simply beautiful.